Philanthropy in Marketing and Sales

Philanthropy-in-Marketing-and-SalesWhen you incorporate philanthropy within your business, you end up with community partnering. This strategy can come with benefits to your marketing, leads, and productivity. Here are some creative ways that you can incorporate philanthropic activities into your business.


Partner up with a local school and provide them with coupons that can be passed out. It’s a win-win for you and the school because their club or class will receive a portion of the amount every time that the recipient of the coupon uses it at your store, and you get the exposure and sales.

Be in Touch with the Community

Hosting community dinners or seminars for the locals at your business can open up opportunities for possible partnerships as well as inquiries into what your company can offer them. Seminars can include topics that relate to community needs and ways to address them. Make sure you partner up with a respectable organization that is a known-figure in your area to get the most effective outcome.

Packaged Deals

If you are selling a product, you can propose a deal with community groups that involve a variety of your products being packaged together for them to sell. Again, they will benefit from the sales as well as you.

If the idea of profiting off of the community becomes the main reason why you are applying philanthropy to your strategy, then this is not for you. As a business you have the ability to maintain the well-being of your staff along with helping your neighborhood prosper.

Bio: Ferhan Patel, the Director of Global Risk and Compliance for Payza, is a Certified Financial Crime Specialist (CFCS), an Anti-Money Laundering Certified Associate (AMLCA) and a Certified Fraud Examiner (CFE).

Should you have a flashy website or a minimalist one?

Should-you-have-a-flashy-website-or-a-minimalist-oneIn the 21st century, having a website for your business should already be considered as a given. It’s important to keep up and make sure that you get maximum exposure when it comes to your business, product, and target market. To better understand this, imagine yourself being a fisherman. You catch fish, sell your catch in your village, but what next? If you want to sell your fish in the market where you can sell to more people, you’re going to need to find a way to get to that market and sell your fish while they’re still fresh. In effect, this is what the internet is to your and your business. It’s a tool or a medium to help you reach your customers and sell your products when there is still demand for it.

Your website allows you to have an online presence where you can sell to people outside your local community without them or you having to go out of town to sell or purchase goods. It’s effectively branching out without having to put up another physical store and hire more staff to handle your goods. All you need to do this is a good web design and hosting provider, an online shopping feature and you’re practically good to go. This means more customers and a wider market to sell to. Your website, if it can gain enough exposure, can become your single biggest driver of revenues and profits for your business. And that’s why you need to have a website.

Most people would say that less is more, while others are all for the flash and flair that would attract potential customers. If you are planning on setting up your own website for your business, you will definitely have to choose between these two styles for your website. If you have a web host provider that doubles as web designing, your decision would be significantly easier since you would have templates for you to work with.

Rather than having to conceptualize your website from scratch, you can browse through an extensive catalog that ranges from minimalist to flashy designs that you can choose that would best fit your website and the business that you’re into. The advantages of having a minimalist website are that you stick to the bare essentials wherein your website would be easy on the eyes to look at. Other than that, it would also be very easy to navigate since you wouldn’t have so much distractions all over your site.

People like to keep it simple, they don’t want to have to look for what they want. And as an owner of your own website, you need to make sure that you give your customers what you want. On the other hand, if you want something flashy, make it flashy enough to be attractive but not too much to seem desperate. The goal here is to attract as many customers as possible. And you will definitely be able to do it by choosing either option.

This article was provided by Web Design express provides WordPress based web design and ecommerce site design. They can do simple minimalist designs or complex flashy designs, whichever one you prefer.