How Social Media Affects Reputation

Social-MediaArticle provided by Fix Bad Reputation

Social media is more than just the dumping ground for your thoughts. It’s an engaging tool you can use to connect with fans far outside of your local area. There are more opportunities to gather feedback, and find sales opportunities, than ever before. In order to tap into those streams, you need to have a handle on your brand’s online presence. Here are tips to help you root out the gold and keep your reputation intact.

Build a Community

Building a community means more than just getting fans to like your page, so think beyond the like and get people to communicate with one another on your business page. Asking questions about your products or requesting reviews can help get you started. Consider expanding into industry related content. Write your own blog posts based on customer feedback, and promote those ideas through social channels.

Keep track of how often your messages are shared, and be sure to respond to comments.

Develop a Voice

Authenticity is huge for brands, and it’s easy to miss the mark if you’re not careful. Take time to develop a voice for the brand, and relate your social media efforts back to your company mission statement. Use blogs to support that voice through informative content that resonates with your audience. Also, consider promoting your social-entrepreneurial side. If you’re involved with charities or sponsoring kid’s sports teams, post updates related to their progress.

Consider Goals

Ideally, your customer doesn’t just like your page. He may use you as an informational database, or your site may be the first place he looks before buying. Zero in on what makes your content unique, and drive your customers toward those goals.

Article by Fix Bad Reputation. They provide reputation management services such as thedirty post removal, reportmyex post removal, Complaints Board Removal and more.

Free tools every Solopreneur should use

Article Written by : MLAVA Finances

Solopreneurs are a unique group. They manage all the pressure faced by an entrepreneur with very little outside assistance. A lot of this is down to how each individual deals with the pressure and how best he or she make use of the tools available. Here are some tools that solopreneurs can use to free up time for maximizing growth:

WiseStamp

A nice tool to create a professional email signature that includes an image along with all contact information. This includes social media information and website links. It is free and allows extensive customization.

Workflow Max

This is a job management tool. It allows everything from lead and client management, invoicing, sheets, job costing, purchase orders and more in one place. In addition, 30 plus add-ons that extend the ability of the tool further. It is an entirely cloud based product.

Square

Every company will need a way to accept payments at some point. Unless the focus is B2B, Square ensures secure payments through its hardware dongle. The service does take a 2.75% cut from each sale and accepts both debit and credit cards.

Grammarly

With solopreneurs doing everything, there is nobody to give a second read to important communications. This can result in grammatical as well as other errors in the copy. Grammarly catches all that and more. They provide integration with popular browsers and tools. In addition, there is also a plagiarism checker.