Basic IT Setup For Small Businesses

bebetteratbusinessGone are the days when you needed an IT guy or team to run the operations of even a small business. Thanks to advances in technology and the internet the IT setup of a small business is easy and can be done by anyone. Here is a sample approach that a small business can take:

Internet access

The easiest option here is to ask the ISP to install the internet connection and any additional access point if you require access in areas beyond the initial coverage. For most small outfits, the coverage from the router that comes from the ISP will be enough. This is ideal for laptops and if you need to use a desktop, then buy one with a built-in wireless adaptor or place it close to the router for network cable access.

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Shared storage

Even small teams need to share documents and access common folders. This used to be where a file server was setup. That is costly and requires someone to maintain it. Services like SharePoint are ideal for cloud-based teams to share files and operate shared workspaces. The benefit here is that in the event of a computer failure, all data that is within these folders is safely on the cloud.


Mobile phones take care of the telephony component. Other communication within the office can be done using a chat service like Skype for Business or Google Hangouts. These can also be used for video conferencing.


Three ideas for cross-promoting your small business

Article Written by : Debt Settlement Online

Cross-promotion is a great way to reach your target market by collaborating on marketing with the right business partners. Here are a few cross promoting possibilities that are perfect for small businesses.

Co-produce a newsletter – Co-producing a newsletter will keep your costs low and help you expand the expertise you offer your clients. For example, a small elementary school can include articles in a school’s newsletter, which will be seen by parents, students, school members and the city council. It is important that the newsletter is related to the business you are in and not solely about a company.

Cross-promote your brands on social media – If you and your partner have established a media presence, then each other’s brands can reach their respective followers. In this case, craft a message that promotes your partner’s product or service and vice versa, make the message authentic and natural so that it does not read like an advertisement. For example, if a company enlists an event managing firm to organize an event, they both can send out a note of thanks to each other.

Co-sponsor a good cause – If partners venture to help sponsor a charitable cause, both parties will benefit from the advertising, reduced sponsorship fees and the ability to connect with like-minded future customers. For example, if a home baker sponsor’s a local soccer team’s training gear, they will be featured on the gear as well as at the event.