Category Archives: Business Tips

The importance of scanning the links on your website

The importance of scanning the links on your websiteAs a web developer, I do a thorough scan of all links on all pages of any website I am developing as soon as it is complete. There is software such as Xenu’s link slueth which goes page by page link by link. You specify how many levels deep to scan. The end result is a long list of links and the status of all those links. I do this every for every single website, multiple times. Here is why:

Broken links

The impact of broken links on your website a twofold. Firstly, there are search engines. Search engines cannot index any pages if the links are broken. In addition any authority will not be passed onto those pages and that will affect your ranking in the search engines. The second is that visitors who find broken links are likely to leave your website. Most visitors have very little patience and will move on or go back to the search they came in with.

Hidden links

Many website developers use a CMS such as WordPress to design their websites. This can involve third party themes and plugins. While a lot of these can be innocent, there are known cases of plugins inserting links into pages. You will not know these links are there. From this they can either pass on page authority to sites of their choosing or potentially install malware to your visitors. If you use free plugins and themes, always scan your website after development is complete.

Should you have a flashy website or a minimalist one?

Should-you-have-a-flashy-website-or-a-minimalist-oneIn the 21st century, having a website for your business should already be considered as a given. It’s important to keep up and make sure that you get maximum exposure when it comes to your business, product, and target market. To better understand this, imagine yourself being a fisherman. You catch fish, sell your catch in your village, but what next? If you want to sell your fish in the market where you can sell to more people, you’re going to need to find a way to get to that market and sell your fish while they’re still fresh. In effect, this is what the internet is to your and your business. It’s a tool or a medium to help you reach your customers and sell your products when there is still demand for it.

Your website allows you to have an online presence where you can sell to people outside your local community without them or you having to go out of town to sell or purchase goods. It’s effectively branching out without having to put up another physical store and hire more staff to handle your goods. All you need to do this is a good web design and hosting provider, an online shopping feature and you’re practically good to go. This means more customers and a wider market to sell to. Your website, if it can gain enough exposure, can become your single biggest driver of revenues and profits for your business. And that’s why you need to have a website.

Most people would say that less is more, while others are all for the flash and flair that would attract potential customers. If you are planning on setting up your own website for your business, you will definitely have to choose between these two styles for your website. If you have a web host provider that doubles as web designing, your decision would be significantly easier since you would have templates for you to work with.

Rather than having to conceptualize your website from scratch, you can browse through an extensive catalog that ranges from minimalist to flashy designs that you can choose that would best fit your website and the business that you’re into. The advantages of having a minimalist website are that you stick to the bare essentials wherein your website would be easy on the eyes to look at. Other than that, it would also be very easy to navigate since you wouldn’t have so much distractions all over your site.

People like to keep it simple, they don’t want to have to look for what they want. And as an owner of your own website, you need to make sure that you give your customers what you want. On the other hand, if you want something flashy, make it flashy enough to be attractive but not too much to seem desperate. The goal here is to attract as many customers as possible. And you will definitely be able to do it by choosing either option.


This article was provided by WebDesignExpress.com. Web Design express provides WordPress based web design and ecommerce site design. They can do simple minimalist designs or complex flashy designs, whichever one you prefer.