Tag Archives: small businesses

5 Marketing Ideas For Small Businesses With Limited Budgets

Article was written by Herb Kimble

Small businesses struggle usually in the first few years of being in business. They may find that marketing their business can be difficult on a small marketing budget. However, marketing your business is important to generate more revenue. Therefore, here are some marketing tactics that will help you make money, on a small marketing budget.

Publish great content. – It is important that the content you publish is of good quality. If writing is not your strong point, speak to someone on your team to generate articles on your blog. Include tips that will help customers to understand and use your products and services.

Create instructional videos – If hiring a professional is too expensive, look for someone who is looking for the experience, for example a student on Craigslist.

Get ad promo credits – Ad campaigns can be expensive for small businesses, instead look for discounts and coupons available for Facebook and google ads.

Reddit – Reddit is a good tool if used strategically. This platform is best for tech savvy audiences, who prefer to move away from obvious marketing tactics. To post your content, look at sharing in Reddit’s subcategories.

Be a savvy social networker – Be part of social media sites like Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest. These are good tools, that will help you showcase your products, upload videos and provide consumers with an overall idea about your product or service.

This article was written by Herb Kimble. Herb Kimble is the founder of CineFocus Productions, a film production company in Los Angeles and Urban Flix, a streaming network that specializes in multi-cultural content. For more info, about Herb Kimble, visit his Facebook.

Basic IT Setup For Small Businesses

bebetteratbusinessGone are the days when you needed an IT guy or team to run the operations of even a small business. Thanks to advances in technology and the internet the IT setup of a small business is easy and can be done by anyone. Here is a sample approach that a small business can take:

Internet access

The easiest option here is to ask the ISP to install the internet connection and any additional access point if you require access in areas beyond the initial coverage. For most small outfits, the coverage from the router that comes from the ISP will be enough. This is ideal for laptops and if you need to use a desktop, then buy one with a built-in wireless adaptor or place it close to the router for network cable access.


This post has been sponsored  by Cam Electronics.
Cam Electronics offers sound reinforcement products including rock speakers, Bogen amplifiers, music sources, audio mixers, paging equipment and PA systems.


Shared storage

Even small teams need to share documents and access common folders. This used to be where a file server was setup. That is costly and requires someone to maintain it. Services like SharePoint are ideal for cloud-based teams to share files and operate shared workspaces. The benefit here is that in the event of a computer failure, all data that is within these folders is safely on the cloud.

Communication

Mobile phones take care of the telephony component. Other communication within the office can be done using a chat service like Skype for Business or Google Hangouts. These can also be used for video conferencing.