Category Archives: Social Media

How Social Media Affects Reputation

Social-MediaArticle provided by Fix Bad Reputation

Social media is more than just the dumping ground for your thoughts. It’s an engaging tool you can use to connect with fans far outside of your local area. There are more opportunities to gather feedback, and find sales opportunities, than ever before. In order to tap into those streams, you need to have a handle on your brand’s online presence. Here are tips to help you root out the gold and keep your reputation intact.

Build a Community

Building a community means more than just getting fans to like your page, so think beyond the like and get people to communicate with one another on your business page. Asking questions about your products or requesting reviews can help get you started. Consider expanding into industry related content. Write your own blog posts based on customer feedback, and promote those ideas through social channels.

Keep track of how often your messages are shared, and be sure to respond to comments.

Develop a Voice

Authenticity is huge for brands, and it’s easy to miss the mark if you’re not careful. Take time to develop a voice for the brand, and relate your social media efforts back to your company mission statement. Use blogs to support that voice through informative content that resonates with your audience. Also, consider promoting your social-entrepreneurial side. If you’re involved with charities or sponsoring kid’s sports teams, post updates related to their progress.

Consider Goals

Ideally, your customer doesn’t just like your page. He may use you as an informational database, or your site may be the first place he looks before buying. Zero in on what makes your content unique, and drive your customers toward those goals.

Article by Fix Bad Reputation. They provide reputation management services such as thedirty post removal, reportmyex post removal, Complaints Board Removal and more.

The top web properties for small business

bebetteratbusinessArticle Written by : Trade Submit

Most websites have a website and some presence on social media. However there is more to choosing what networks to be on than seeing what is currently the most popular. Here are some of the leading social networks and under what conditions they should be used.

Instagram

Any business that has a food or fashion focus can use instagram effectively. The best practice here is to post regularly, even several times a day. Hashtags should be used on every post and should match the target markets.

Snapchat

This is a service used mostly by teenagers and your users. Although it is getting more popular with adults, millennials are still the primary users. Any product or server that they will find interesting will be a good fit. Even better would be to get a product promoted by one of the popular celebrities on the service.

Facebook

Everyone should have a Facebook page. The difference is that if you want to promote the page itself, then advertising is the best way to go. The targeting options give great flexibility when it comes to showing your ad only to your target market.

Google+

At this point it is mostly tech sites and photography sites that use Google+ the most. However, a Google+ page has another added benefit. Any follower of a page will see posts from it in the search results and that can be very useful, especially for local searches.

These are just a handful of the options, but are the most popular and useful. With the fast changing landscape that is the internet, it is best to keep reviewing the social media presence regularly.

How Agencies Measure SEO Efforts

Every firm is interested in increasing their bottom line through online advertising, and they increasingly are turning to a search engine optimization firm in order to generate results. There are certainly plenty of firms working in this space, but how can you judge the effectiveness of your search engine optimization efforts?

A search engine optimization agency uses a few metrics in assessing the effectiveness of an SEO campaign. Keywords are a crucial component of SEO marketing, and checking the ranking for page using certain keywords is a good way to assess effectiveness. If your business is using keywords to advertise their services, this should be reflected in page ranking and search results.

An SEO agency is also focused on the amount of traffic generated by their work. The goal of SEO marketing is to increase customer awareness and increase sales. However, page views aren’t the only part of web traffic to consider. Another metric used is average time spent on page, as this gives valuable insight into the user experience. When consumers don’t like a webpage, they leave. Thus, longer time spent on page is often an indicator of higher quality web design. It can be helpful to also assess if traffic is coming from mobile users or traditional browsers. If a business is not receiving mobile traffic, this is potentially a signal of poor advertising or web design for mobile. This variety of metrics allows search engine optimization agencies to assess how well their efforts are supporting your business.
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Sticky Web Media offer local and search marketing solutions to small and mid-sized businesses looking to improve their exposure online. For an SEO agency, contact Sticky Web Media.