Article Submitted by Reputation Stars The concepts of branding a business also apply to its executives. Metrics like content, past posts and current correspondence all define your executives and your brand. Here are tips to help you manage these posts and protect the reputation of your executives. Digital Footprint Every business, and its executives, is leaving a digital foot print behind every time a comment or statement is made online. This footprint can extend for many years, so there may be things in the past that can resurface as the company gains market share. Reputation management involves digging deep into the results that a search engine serves in search of…