How Agencies Measure SEO Efforts

Every firm is interested in increasing their bottom line through online advertising, and they increasingly are turning to a search engine optimization firm in order to generate results. There are certainly plenty of firms working in this space, but how can you judge the effectiveness of your search engine optimization efforts?

A search engine optimization agency uses a few metrics in assessing the effectiveness of an SEO campaign. Keywords are a crucial component of SEO marketing, and checking the ranking for page using certain keywords is a good way to assess effectiveness. If your business is using keywords to advertise their services, this should be reflected in page ranking and search results.

An SEO agency is also focused on the amount of traffic generated by their work. The goal of SEO marketing is to increase customer awareness and increase sales. However, page views aren’t the only part of web traffic to consider. Another metric used is average time spent on page, as this gives valuable insight into the user experience. When consumers don’t like a webpage, they leave. Thus, longer time spent on page is often an indicator of higher quality web design. It can be helpful to also assess if traffic is coming from mobile users or traditional browsers. If a business is not receiving mobile traffic, this is potentially a signal of poor advertising or web design for mobile. This variety of metrics allows search engine optimization agencies to assess how well their efforts are supporting your business.
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Sticky Web Media offer local and search marketing solutions to small and mid-sized businesses looking to improve their exposure online. For an SEO agency, contact Sticky Web Media.