Category Archives: Internet Marketing

How Social Media Affects Reputation

Social-MediaArticle provided by Fix Bad Reputation

Social media is more than just the dumping ground for your thoughts. It’s an engaging tool you can use to connect with fans far outside of your local area. There are more opportunities to gather feedback, and find sales opportunities, than ever before. In order to tap into those streams, you need to have a handle on your brand’s online presence. Here are tips to help you root out the gold and keep your reputation intact.

Build a Community

Building a community means more than just getting fans to like your page, so think beyond the like and get people to communicate with one another on your business page. Asking questions about your products or requesting reviews can help get you started. Consider expanding into industry related content. Write your own blog posts based on customer feedback, and promote those ideas through social channels.

Keep track of how often your messages are shared, and be sure to respond to comments.

Develop a Voice

Authenticity is huge for brands, and it’s easy to miss the mark if you’re not careful. Take time to develop a voice for the brand, and relate your social media efforts back to your company mission statement. Use blogs to support that voice through informative content that resonates with your audience. Also, consider promoting your social-entrepreneurial side. If you’re involved with charities or sponsoring kid’s sports teams, post updates related to their progress.

Consider Goals

Ideally, your customer doesn’t just like your page. He may use you as an informational database, or your site may be the first place he looks before buying. Zero in on what makes your content unique, and drive your customers toward those goals.

Article by Fix Bad Reputation. They provide reputation management services such as thedirty post removal, reportmyex post removal, Complaints Board Removal and more.

Common Mistakes Marketers Continue to Make

Email marketers continuously follow the same repetitive nature that hurts them in sales.

When done correctly, email marketing can be the most valuable tool to raise revenue. However, many marketers continue to make mistakes that eventually doom their campaigns. It’s important that you avoid these mistakes so that you don’t fall into the same trap that other businesses are currently in. Here are some of the most common mistakes that marketers continue to make with their email marketing campaigns.

Your Call to Action Shouldn’t “Turn Off’ Your Reader

A call to action should always be included within your email. But, it shouldn’t be overwhelming to the point where it turns your readers off.

Nobody enjoys being forced to buy something. And, if your call to action just doesn’t seem believable, readers will typically just unsubscribe from the business. Don’t go over the top. Take some time to write out some pitches and see what works and what doesn’t. If you feel like you’re being too pushy, try and phrase it in a way where you gently nudge them into visiting the products or services page.

Avoid High Frequency Email Send-Outs

While you may be encouraged to send out emails as much as you can to your readers to show that you’re always on top of it, you’re going to burn yourself out sooner or later. Schedule weekly times where you send out your emails. Consistency is something that consumers love and if you incorporate that within your marketing scheme, you’ll be able to build a loyal following.

eTarget Media provides targeted email lists, postal lists, database appends, and more. For more information, visit eTarget Media online today.

How Agencies Measure SEO Efforts

Every firm is interested in increasing their bottom line through online advertising, and they increasingly are turning to a search engine optimization firm in order to generate results. There are certainly plenty of firms working in this space, but how can you judge the effectiveness of your search engine optimization efforts?

A search engine optimization agency uses a few metrics in assessing the effectiveness of an SEO campaign. Keywords are a crucial component of SEO marketing, and checking the ranking for page using certain keywords is a good way to assess effectiveness. If your business is using keywords to advertise their services, this should be reflected in page ranking and search results.

An SEO agency is also focused on the amount of traffic generated by their work. The goal of SEO marketing is to increase customer awareness and increase sales. However, page views aren’t the only part of web traffic to consider. Another metric used is average time spent on page, as this gives valuable insight into the user experience. When consumers don’t like a webpage, they leave. Thus, longer time spent on page is often an indicator of higher quality web design. It can be helpful to also assess if traffic is coming from mobile users or traditional browsers. If a business is not receiving mobile traffic, this is potentially a signal of poor advertising or web design for mobile. This variety of metrics allows search engine optimization agencies to assess how well their efforts are supporting your business.
Sticky Web Media offer local and search marketing solutions to small and mid-sized businesses looking to improve their exposure online. For an SEO agency, contact Sticky Web Media.

The importance of scanning the links on your website

The importance of scanning the links on your websiteAs a web developer, I do a thorough scan of all links on all pages of any website I am developing as soon as it is complete. There is software such as Xenu’s link slueth which goes page by page link by link. You specify how many levels deep to scan. The end result is a long list of links and the status of all those links. I do this every for every single website, multiple times. Here is why:

Broken links

The impact of broken links on your website a twofold. Firstly, there are search engines. Search engines cannot index any pages if the links are broken. In addition any authority will not be passed onto those pages and that will affect your ranking in the search engines. The second is that visitors who find broken links are likely to leave your website. Most visitors have very little patience and will move on or go back to the search they came in with.

Hidden links

Many website developers use a CMS such as WordPress to design their websites. This can involve third party themes and plugins. While a lot of these can be innocent, there are known cases of plugins inserting links into pages. You will not know these links are there. From this they can either pass on page authority to sites of their choosing or potentially install malware to your visitors. If you use free plugins and themes, always scan your website after development is complete.

Should you have a flashy website or a minimalist one?

Should-you-have-a-flashy-website-or-a-minimalist-oneIn the 21st century, having a website for your business should already be considered as a given. It’s important to keep up and make sure that you get maximum exposure when it comes to your business, product, and target market. To better understand this, imagine yourself being a fisherman. You catch fish, sell your catch in your village, but what next? If you want to sell your fish in the market where you can sell to more people, you’re going to need to find a way to get to that market and sell your fish while they’re still fresh. In effect, this is what the internet is to your and your business. It’s a tool or a medium to help you reach your customers and sell your products when there is still demand for it.

Your website allows you to have an online presence where you can sell to people outside your local community without them or you having to go out of town to sell or purchase goods. It’s effectively branching out without having to put up another physical store and hire more staff to handle your goods. All you need to do this is a good web design and hosting provider, an online shopping feature and you’re practically good to go. This means more customers and a wider market to sell to. Your website, if it can gain enough exposure, can become your single biggest driver of revenues and profits for your business. And that’s why you need to have a website.

Most people would say that less is more, while others are all for the flash and flair that would attract potential customers. If you are planning on setting up your own website for your business, you will definitely have to choose between these two styles for your website. If you have a web host provider that doubles as web designing, your decision would be significantly easier since you would have templates for you to work with.

Rather than having to conceptualize your website from scratch, you can browse through an extensive catalog that ranges from minimalist to flashy designs that you can choose that would best fit your website and the business that you’re into. The advantages of having a minimalist website are that you stick to the bare essentials wherein your website would be easy on the eyes to look at. Other than that, it would also be very easy to navigate since you wouldn’t have so much distractions all over your site.

People like to keep it simple, they don’t want to have to look for what they want. And as an owner of your own website, you need to make sure that you give your customers what you want. On the other hand, if you want something flashy, make it flashy enough to be attractive but not too much to seem desperate. The goal here is to attract as many customers as possible. And you will definitely be able to do it by choosing either option.

This article was provided by Web Design express provides WordPress based web design and ecommerce site design. They can do simple minimalist designs or complex flashy designs, whichever one you prefer.

Uncovering Individual Reputation Bombs

Article Submitted by Reputation Stars

The concepts of branding a business also apply to its executives. Metrics like content, past posts and current correspondence all define your executives and your brand. Here are tips to help you manage these posts and protect the reputation of your executives.


Digital Footprint

Every business, and its executives, is leaving a digital foot print behind every time a comment or statement is made online. This footprint can extend for many years, so there may be things in the past that can resurface as the company gains market share. Reputation management involves digging deep into the results that a search engine serves in search of those small PR gaffes. Go past page one and do individual searches for your executives by name to see what their history looks like. Identify items that need cleaning, and then develop a plan to work past those road blocks.

Thought Leaders

An executive can brand himself as a thought leader in the industry to try to gain some relevant exposure. Posting a well-researched study or a factual article can boost the credibility of the entire company. You can retain a copywriter to perform this service for you, or you can engineer a blog post of your own. Don’t get bogged down in day-to-day posts, try to keep your content relevant and hard hitting.

Negative Feedback

Negative feedback is a lot like a snowball, and if you don’t pay attention to it the problem can grow. Monitoring your brand with words like “scam” or “dispute” attached to the query may uncover individual blog posts or social media posts where customers are calling you out on perceived poor service. Find these disputes and reach out to these customers privately to resolve them.

This article was submitted by Reputation Stars. Reputation Stars provides reputation management services, including ripoff report removal and Yelp Review Repair If you have any issues with reputation management, visit their website.