John Zogby, a seasoned pollster, offers an insightful dive into the methodology and significance of polling in his book Beyond The Horse Race: How to Read Polls and Why We Should. This work serves both as a guide to understanding polls and an argument for their continued importance in an increasingly fragmented media environment. Zogby breaks down the complexities of polling in a way that’s easy for readers to grasp. He covers key concepts like sample sizes, margins of error, and how questions are framed, all while avoiding overly technical jargon. Drawing from his extensive background, Zogby shares valuable tips on how to critically assess poll data, helping readers differentiate…