In many ways, polling provides a raw numbers view only of public opinion. In fact, understanding voter attitudes and motivations depends very much on “crosstabs,” the technique of cross-tabbing the responses of a survey according to demographics, behaviors, etc. Crosstabs are necessary to reveal the diversity within a population and have proven to furnish insight vital for organizations ranging from political campaigns to businesses in making informed decisions. This article will explain the process of crosstabs and why it is important in polling and opinion research. What Are Crosstabs? Crosstabs is the process of breaking down actual responses of a survey by specific factors like age, gender, or location of…

Interpreting sports analytics correctly is essential, as misreading the data can lead to flawed strategies and missed opportunities for success. It’s not just about the headline stats; it involves diving into the data and understanding the context. “One of the major lessons from historic sports seasons, such as the Golden State Warriors’ 2016 NBA record and the 2019 Women’s World Cup, is analyzing the underlying metrics. Most analytics reports highlight overall stats, like points scored or possession percentages,” John Zogby, founder of a nationwide online survey company and opinion polling analysis firm John Zogby Strategies, said. “These can obscure key trends within specific players or moments in games that influence…