Marketing & Advertising

Philanthropy in Marketing and Sales

Philanthropy-in-Marketing-and-SalesWhen you incorporate philanthropy within your business, you end up with community partnering. This strategy can come with benefits to your marketing, leads, and productivity. Here are some creative ways that you can incorporate philanthropic activities into your business.


Partner up with a local school and provide them with coupons that can be passed out. It’s a win-win for you and the school because their club or class will receive a portion of the amount every time that the recipient of the coupon uses it at your store, and you get the exposure and sales.

Be in Touch with the Community

Hosting community dinners or seminars for the locals at your business can open up opportunities for possible partnerships as well as inquiries into what your company can offer them. Seminars can include topics that relate to community needs and ways to address them. Make sure you partner up with a respectable organization that is a known-figure in your area to get the most effective outcome.

Packaged Deals

If you are selling a product, you can propose a deal with community groups that involve a variety of your products being packaged together for them to sell. Again, they will benefit from the sales as well as you.

If the idea of profiting off of the community becomes the main reason why you are applying philanthropy to your strategy, then this is not for you. As a business you have the ability to maintain the well-being of your staff along with helping your neighborhood prosper.

Bio: Ferhan Patel, the Director of Global Risk and Compliance for Payza, is a Certified Financial Crime Specialist (CFCS), an Anti-Money Laundering Certified Associate (AMLCA) and a Certified Fraud Examiner (CFE).

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