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Digital Wallet Benefits for Merchants
Article written by Pierre Zarokian. There’s a lot of news floating around about how important digital wallets will be for consumers, but the part no one talks about is how they’ll affect merchants. For the most part, merchants do what the market dictates, but these big changes in store maybe aren’t so bad. Here’s a look at the benefits merchants will see when they make the switch to accept digital wallets. Customer Loyalty Right now, brands need to work hard to push customer loyalty programs with physical cards the customer has to keep. Larger retailers have more options, but the mom and pop shops can only mimic the idea. With…
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Why Bluetooth Will Drive Digital Wallets in 2018
When Apple pulled the plug on the headphone jack, pun intended, it started a debate about whether wired peripherals were a thing of the past. Apple, Samsung and a growing number of smartphone manufacturers are beginning to see a great deal of promise in Bluetooth technology. Soon, Bluetooth will affect everything from how you listen to music to how you pay for the items you buy on your way home. Bluetooth Peripherals Already, it’s possible to transfer money digitally over Bluetooth. Merchants had been slow to adopt this technology because, for many, it means expensive adjustments they need to make to stay in compliance with the law. Now that the…
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Just How Safe are Digital Wallets? We Find Out
Digital wallets show a lot of promise, but there are still some small concerns that prevent the public from fully embracing this new technology. Some of these concerns are overhyped by the media, but many come down to a lack of understanding. In this article, we’ll look at some of the common questions regarding consumer safety and see how digital wallets overcome those challenges. Open Doors The first thing to straighten out is that a digital wallet isn’t very easy for outside parties to gain access to. Nothing is completely immune to hacking, but there are some important precautions taken when using a digital wallet. For one, retailers never have…
