Article written by Pierre Zarokian.
There’s a lot of news floating around about how important digital wallets will be for consumers, but the part no one talks about is how they’ll affect merchants. For the most part, merchants do what the market dictates, but these big changes in store maybe aren’t so bad. Here’s a look at the benefits merchants will see when they make the switch to accept digital wallets.
Right now, brands need to work hard to push customer loyalty programs with physical cards the customer has to keep. Larger retailers have more options, but the mom and pop shops can only mimic the idea. With digital wallets, it will become easier to get customers into your loyalty program, distribute coupons to them and get them back into your store. Enticing deals can now go directly to your best shoppers.
Faster and Safer Checkout
Everyone loves a faster checkout, but you’ll appreciate speed, efficiency and security all at once. Using special encryption, these wallets can control the data sent to and from banks as the customer completes the transaction. Everything is anonymous, and no information is held. That means once the transaction is done, a receipt can be emailed to the customer and all payment information disappears.
Customers will eventually have more tools to query your shop. In the future, they may be able to check the items you have in stock, or look at wait times in store to figure out when the best time to arrive is for their schedule.