Internet Marketing
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How Social Media Affects Reputation
Article provided by Fix Bad Reputation Social media is more than just the dumping ground for your thoughts. It’s an engaging tool you can use to connect with fans far outside of your local area. There are more opportunities to gather feedback, and find sales opportunities, than ever before. In order to tap into those streams, you need to have a handle on your brand’s online presence. Here are tips to help you root out the gold and keep your reputation intact. Build a Community Building a community means more than just getting fans to like your page, so think beyond the like and get people to communicate with one…
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Common Mistakes Marketers Continue to Make
Email marketers continuously follow the same repetitive nature that hurts them in sales. When done correctly, email marketing can be the most valuable tool to raise revenue. However, many marketers continue to make mistakes that eventually doom their campaigns. It’s important that you avoid these mistakes so that you don’t fall into the same trap that other businesses are currently in. Here are some of the most common mistakes that marketers continue to make with their email marketing campaigns. Your Call to Action Shouldn’t “Turn Off’ Your Reader A call to action should always be included within your email. But, it shouldn’t be overwhelming to the point where it turns…
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How Agencies Measure SEO Efforts
Every firm is interested in increasing their bottom line through online advertising, and they increasingly are turning to a search engine optimization firm in order to generate results. There are certainly plenty of firms working in this space, but how can you judge the effectiveness of your search engine optimization efforts? A search engine optimization agency uses a few metrics in assessing the effectiveness of an SEO campaign. Keywords are a crucial component of SEO marketing, and checking the ranking for page using certain keywords is a good way to assess effectiveness. If your business is using keywords to advertise their services, this should be reflected in page ranking and…
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The importance of scanning the links on your website
As a web developer, I do a thorough scan of all links on all pages of any website I am developing as soon as it is complete. There is software such as Xenu’s link slueth which goes page by page link by link. You specify how many levels deep to scan. The end result is a long list of links and the status of all those links. I do this every for every single website, multiple times. Here is why: Broken links The impact of broken links on your website a twofold. Firstly, there are search engines. Search engines cannot index any pages if the links are broken. In addition…
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Should you have a flashy website or a minimalist one?
In the 21st century, having a website for your business should already be considered as a given. It’s important to keep up and make sure that you get maximum exposure when it comes to your business, product, and target market. To better understand this, imagine yourself being a fisherman. You catch fish, sell your catch in your village, but what next? If you want to sell your fish in the market where you can sell to more people, you’re going to need to find a way to get to that market and sell your fish while they’re still fresh. In effect, this is what the internet is to your and…
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Uncovering Individual Reputation Bombs
Article Submitted by Reputation Stars The concepts of branding a business also apply to its executives. Metrics like content, past posts and current correspondence all define your executives and your brand. Here are tips to help you manage these posts and protect the reputation of your executives. Digital Footprint Every business, and its executives, is leaving a digital foot print behind every time a comment or statement is made online. This footprint can extend for many years, so there may be things in the past that can resurface as the company gains market share. Reputation management involves digging deep into the results that a search engine serves in search of…
