Marketing & Advertising
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5 Things entrepreneurs should never say to journalists
Entrepreneurs should be careful what they reveal to journalists since what you say can be immortalized in print. Although the press is useful for a startup, they should be used effectively and correctly to move your business forward. Here are 5 things entrepreneurs should never say to journalists. ‘I’ll pay you to write it.’ – It is best not to approach a journalist with these words. Since most journalists will only write a story if they believe that it is interesting to them. Therefore, find a journalist that will appreciate your story and will offer your decent media coverage. ‘I must review it before you publish.’ – It is important…
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How Agencies Measure SEO Efforts
Every firm is interested in increasing their bottom line through online advertising, and they increasingly are turning to a search engine optimization firm in order to generate results. There are certainly plenty of firms working in this space, but how can you judge the effectiveness of your search engine optimization efforts? A search engine optimization agency uses a few metrics in assessing the effectiveness of an SEO campaign. Keywords are a crucial component of SEO marketing, and checking the ranking for page using certain keywords is a good way to assess effectiveness. If your business is using keywords to advertise their services, this should be reflected in page ranking and…
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The importance of scanning the links on your website
As a web developer, I do a thorough scan of all links on all pages of any website I am developing as soon as it is complete. There is software such as Xenu’s link slueth which goes page by page link by link. You specify how many levels deep to scan. The end result is a long list of links and the status of all those links. I do this every for every single website, multiple times. Here is why: Broken links The impact of broken links on your website a twofold. Firstly, there are search engines. Search engines cannot index any pages if the links are broken. In addition…
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Philanthropy in Marketing and Sales
When you incorporate philanthropy within your business, you end up with community partnering. This strategy can come with benefits to your marketing, leads, and productivity. Here are some creative ways that you can incorporate philanthropic activities into your business. Coupons Partner up with a local school and provide them with coupons that can be passed out. It’s a win-win for you and the school because their club or class will receive a portion of the amount every time that the recipient of the coupon uses it at your store, and you get the exposure and sales. Be in Touch with the Community Hosting community dinners or seminars for the locals…
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Should you have a flashy website or a minimalist one?
In the 21st century, having a website for your business should already be considered as a given. It’s important to keep up and make sure that you get maximum exposure when it comes to your business, product, and target market. To better understand this, imagine yourself being a fisherman. You catch fish, sell your catch in your village, but what next? If you want to sell your fish in the market where you can sell to more people, you’re going to need to find a way to get to that market and sell your fish while they’re still fresh. In effect, this is what the internet is to your and…
