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Philanthropy in Marketing and Sales
When you incorporate philanthropy within your business, you end up with community partnering. This strategy can come with benefits to your marketing, leads, and productivity. Here are some creative ways that you can incorporate philanthropic activities into your business. Coupons Partner up with a local school and provide them with coupons that can be passed out. It’s a win-win for you and the school because their club or class will receive a portion of the amount every time that the recipient of the coupon uses it at your store, and you get the exposure and sales. Be in Touch with the Community Hosting community dinners or seminars for the locals…
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Should you have a flashy website or a minimalist one?
In the 21st century, having a website for your business should already be considered as a given. It’s important to keep up and make sure that you get maximum exposure when it comes to your business, product, and target market. To better understand this, imagine yourself being a fisherman. You catch fish, sell your catch in your village, but what next? If you want to sell your fish in the market where you can sell to more people, you’re going to need to find a way to get to that market and sell your fish while they’re still fresh. In effect, this is what the internet is to your and…
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Judge makes Yelp take down Review
Guest post Provided by Reputation Stars A Virginian’s Yelp review recently made it to the crime pages of the national dailies — few will be surprised to learn that it is not a legal first. Here’s the story. Jane Perez was not happy with the cosmetic repair work that Christopher Dietz carried out in her Fairfax, Virginia-home; she unloaded her unhappiness on Yelp and other review sites. There was no mincing of words. Dietz’s business suffered and he sued Perez for $750,000 in damages, claiming Perez had defamed him. Perez said she stood by all the statements she made in her reviews concerning Dietz, but a judge ordered her to take…
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The Myriad Advantages Of Email Marketing
Gone are the days when the only way of buying of goods were malls and shops and you had to hop from one shop to another in order to get the product of your choice. People would sweat out in the heat in order to get the best deal and to save some penny. It is a fact that every individual is not wealthy enough to just purchase a good without considering its price. It is important that what we buy is within our budget so that no useless expenses are incurred. Nowadays people have the option of doing their shopping even online thereby saving not just time but a…
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Uncovering Individual Reputation Bombs
Article Submitted by Reputation Stars The concepts of branding a business also apply to its executives. Metrics like content, past posts and current correspondence all define your executives and your brand. Here are tips to help you manage these posts and protect the reputation of your executives. Digital Footprint Every business, and its executives, is leaving a digital foot print behind every time a comment or statement is made online. This footprint can extend for many years, so there may be things in the past that can resurface as the company gains market share. Reputation management involves digging deep into the results that a search engine serves in search of…
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Why it is crucial to have real time updates on your website
Having a website for your business means that you should be adaptive and responsive to your market. Setting it up and making it is one thing, maintaining your website is another. You need to have a good team of people to look after your website if you want to keep it relevant and downright important. One thing that drives people away from websites is the fact that its content is not regularly updated. Answer this, why would you want to visit a site that is only updated once a month? Would you even bother visiting it everyday when you already know for a fact what you are going to see?…
